About Faber

Where craftsmanship
meets intelligent design

Faber is design commerce infrastructure for the $700B+ global furniture market — an AI-powered platform connecting discerning buyers with master makers to bring custom luxury furniture from imagination to reality.

The Faber Thesis

"In a world where artificial intelligence can generate anything, human hands become the most important thing of all."

Our Story

The Maker's AI

Faber Brand

Faber — Latin for "craftsman" — was born from a simple observation: the world's finest furniture makers are hidden in workshops, not algorithms. Meanwhile, buyers seeking custom luxury pieces navigate a fragmented landscape of showrooms, word-of-mouth referrals, and guesswork. The result? A $700 billion market where exceptional craft rarely meets the people who value it most.

We're building the bridge. Faber is an AI-powered design commerce platform that transforms how custom furniture is discovered, designed, and delivered. Our AI assistant guides buyers from inspiration to specification — generating photorealistic visualizations, grounding every recommendation in real-world furniture dimensions, and matching each project to vetted artisans whose skills align with the vision.

Built on Google's most advanced enterprise technologies — including Gemini, Vertex AI, ARCore, and Imagen — and backed by acceptance into Google for Startups, Faber is architected as infrastructure, not just an app. Our four-phase platform vision spans AI design visualization and maker matching, AR/3D spatial commerce, digital twinning with shoppable rooms, and agentic commerce via Google's emerging Universal Commerce Protocol.

We believe the future of luxury isn't mass production — it's mass personalization powered by AI, delivered through the hands of master craftspeople. Faber is where technology elevates tradition.

$700B+
Global Market
20+
Google Enterprise Products
4
Platform Phases
~0
Burn Rate
Leadership

Meet The Team

Jenna Atchison

Jenna Atchison

CEO & Co-Founder

A seasoned entrepreneur and executive with a track record of founding and scaling three successful businesses. Former CTO of Focus Media Agency and editor of nationally acclaimed publications LA Home and the Harvard International Review. Her extensive network of artists, designers, and industry leaders powers Faber's maker acquisition strategy.

LA Home Magazine · Focus Media Agency · Generated Media Lab · Harvard International Review
Ruben Atchison

Ruben Atchison

CMO & Co-Founder

Over two decades of global marketing leadership at the intersection of technology, brand, and culture. He has led high-impact campaigns and brand strategy at Google, LinkedIn, Apple, Electronic Arts, and Lucid Motors — scaling consumer brands and driving growth across B2B and B2C audiences. A Harvard University graduate, Ruben combines elite strategic thinking with hands-on execution.

Google · Apple · LinkedIn · Lucid Motors · Electronic Arts
Nick Mount

Nick Mount

Founding Engineer

Full-stack engineer and technical co-founder building Faber's core platform infrastructure, AI integration layer, and design commerce engine.

University of California, Merced
Julien Crespo

Julien Crespo

Founding Engineer

Full-stack engineer and technical co-founder responsible for frontend systems, user experience architecture, and platform scalability. Julien is also an indie game developer and programmer with a passion for game design and leads a small but passionate team of around three artists to make his visions come to life. He has a Bachelor of Science degree in Computer Science and Engineering from the University of California, Merced.

University of California, Merced
AB

Austin Brown

Full Stack Intern

Full-stack engineering intern supporting platform development and infrastructure. UC Merced graduate contributing to both frontend and backend systems.

University of California, Merced
Strategic Counsel

Advisory Board

Kylie Holmes

Kylie Holmes

Strategic Partnerships
Airbnb · Meta · United Nations · USAID
Faber's First Maker
Scott Scherer

Scott Scherer

Product Advisor
Former CPO · First maker on the Faber platform
Kerrie

Kerrie

AI Ethics Advisor
AI Ethics Master's · Cambridge University
Ecosystem

Built on Google

As a Google for Startups member, Faber is built on 20+ Google enterprise products — purpose-engineered for AI-native design commerce at scale.

Gemini
Vertex AI
ARCore
Imagen
Google Cloud
Firebase
Stripe Connect
Universal Commerce Protocol
What Drives Us

Our Principles

01

Craft Over Convention

We believe mass personalization — not mass production — is the future of luxury. Every piece should be as unique as the person who commissions it.

02

Zero Tech Debt

Built within best-in-class ecosystems from day one. Near-zero burn rate. No shortcuts. Infrastructure designed to scale without rebuilding.

03

Makers First

The world's best artisans deserve the world's best platform. We exist to amplify their craft, expand their reach, and honor their tradition.

Let's Talk

We'd love to connect

Whether you're curious about the platform, want a personalized demo, or just want to talk shop. Let's chat and explore how we can build something meaningful together.